"The Romney Plan"

The visual elements that grab your attention in the beginning of the video is the picture of Mitt Romney showing an audience a piece of paper and explaining it. In the picture, he looks confident and knowledgeable. While he is shown, the text "The Romney Plan for a Stronger Middle Class" is also shown, appealing to the majority of Americans. He also shows him working with what looks like a trader company while the video talks about trade, which is something that America has put emphasis on improving. The video also shows pictures of money and small business owners as it shows text such as "cut the deficit", "reduce spending", "champion small business", all issues that hit home for most American people. The lighting, music and people in the video give us a positive, uplifting and hopeful feel.