In chapter six of "Choices 2.0"  (2010), Joe Hardin argues that the media uses a strong dose of rhetoric to influence our lives. He gives plenty of examples and shows that media not only uses the most common methods (tv, radio, music, internet), but also uses methods such as billboards or books or magazines. His purpose in writing this chapter is to demonstrate how to write a correct media critique. His target audience is again young college students, which this whole book is intended for.