Draft

The United States of America is the most powerful and influential countries in the world. The next president will affect the next upcoming generation: regarding jobs, social and economic lives, and with relationships around the world. Visual rhetoric is a persuasive technique that is used to emotionally move even the most hard-hearted of people. Many politicians know the power of visual rhetoric and utilize the technique throughout their campaign. In Mitt Romney's advertisement campaign, "We Need Mitt Romney", he uses a variety of ways to incite the audience. The different uses of African-American presence in his video is a prime example of visual rhetoric.


The visual elements that grab your attention in the beginning of the video is the picture of Mitt Romney showing an audience a piece of paper and explaining it. In the picture, he looks confident and knowledgeable. While he is shown, the text "The Romney Plan for a Stronger Middle Class" is also shown, appealing to the majority of Americans. He also shows him working with what looks like a trader company while the video talks about trade, which is something that America has put emphasis on improving. The video also shows pictures of money and small business owners as it shows text such as "cut the deficit", "reduce spending", "champion small business", all issues that hit home for most American people. The lighting, music and people in the video give us a positive, uplifting and hopeful feel.


http://www.youtube.com/watch?v=HyDsZ-OtaOI

http://guides.library.colostate-pueblo.edu/content.php?pid=88620&sid=659087http://guides.library.colostate-pueblo.edu/content.php?pid=88620&sid=659087